Diversify to Survive
John looks at how one example of an FX specialist diversifying its offering vindicates an article he wrote nine months ago.

It's always nice to have a choice; you don't want to go into a restaurant and only be able to accept the set menu, you want to be able to pick and choose to create the optimal meal for that moment in time. Well, that's my feeling anyway.
Towards the end of last year I wrote a feature on the future of the foreign-exchange market; a host of platforms had come to the FX market and users had a plethora of options available to them, with the buy-side in particular shifting to multi-dealer platforms.
The consensus among those I spoke to in the FX market was that there was little chance this situation could last, and that sooner or later, probably sooner, consolidation would come a-knocking.
The world seems to be a very different place than it was in November 2015 and the global FX scene has been thrown into various shades of disarray following the ever-unfolding nightmare that is Brexit.
But, and here there is at least some small consolation for me personally, it's gratifying to see some of the trends that I wrote about starting to come to fruition.
Change It Up
Aggelos, my colleague here in Waters' London office, this week covered the release of a new multi-asset platform by London-based vendor, ThinkMarkets.
While that in itself may not be an earth-shattering announcement in our line of work, it's an excellent example of how the FX world is developing.
ThinkMarkets was formerly known as ThinkForex, an FX-dedicated specialist, which has now rebranded with the express purpose of diversifying its offering through the new multi-asset platform, ThinkTrader.
While the company website espouses the virtues of growth and evolution, it's hard to also not see that smaller firms cannot continue to dedicate themselves to such a pond without the threat of either being swallowed by a bigger fish or sinking out sight altogether.
When I wrote the FX feature last year, Thomson Reuters' Phil Weisberg told me: "Being in the FX business has gotten very complicated and it's going to get more complicated."
He was not wrong, and in order to survive, diversification looks to be the key.
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe
You are currently unable to print this content. Please contact info@waterstechnology.com to find out more.
You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@waterstechnology.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@waterstechnology.com
More on Trading Tech
M&A activity, syndicated loans, a new tariff tool, and more
The Waters Cooler: LSEG and LeveL Markets partner for new order type, QuantHouse gets sold to Baha Tech, and Fitch Ratings has a new interactive tool in this week’s news roundup.
Nasdaq, AWS offer cloud exchange in a box for regional venues
The companies will leverage the experience gained from their relationship to provide an expanded range of services, including cloud and AI capabilities, to other market operators.
Bank of America reduces, reuses, and recycles tech for markets division
Voice of the CTO: When it comes to the old build, buy, or borrow debate, Ashok Krishnan and his team are increasingly leaning into repurposing tech that is tried and true.
Crypto exchange EDX takes its tech into its own hands
The crypto exchange and clearinghouse, founded in 2022 by industry heavyweights, has built out its technology to meet the needs of the institutional market. In the process, it has learned important lessons about partnering with vendors, building in-house, and, ultimately, control.
FCA sets up shop in US, asset managers collab, M&A heats up, and more
The Waters Cooler: Nasdaq and Bruce ATS partner for overnight market data, Osttra gets sold to KKR, and the SEC takes on DOGE in this week’s news roundup.
EMS vendors address FX options workflow bottlenecks
Volatility is driving more buy-side interest in automating exercises and allocations.
BNP Paribas explores GenAI for securities services business
The bank recently released a new web app for its client portal to modernize its tech stack.
Treasury selloff challenges back-office systems, datafeeds
FIS and Trading Technologies suffered downtime during peak activity.