CRM Practices Under Scrutiny: Examining How GDPR Will Affect Asset Managers
The GDPR will mainly affect less organized asset managers, as well as vendors that might need to provide modifications to their CRM systems.
For those familiar with European laws and culture, the introduction of the General Data Protection Regulation (GDPR) should come as no surprise. Privacy protection is not taken lightly—it is one of the primary values featured in the European Charter of Fundamental Rights. Therefore, the EU was quick to develop a relevant legislation, which was shaped and came into force 22 years ago, in 1995.
The Data Protection Directive (no. 95/46/EC)—the GDPR’s predecessor—was a legislative text designed to
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