Reuters Accelerates Buy-Side Campaign Under Hungate and Lynch
VENDOR STRATEGIES
NEW YORK--With a sales force of three hundred and a clear battle plan, Reuters Americas' newly appointed co-chief executive officers, Alex Hungate and Phil Lynch, are preparing to launch an aggressive campaign to expand into the buy-side market while maintaining Reuters' strengths in core business areas.
Lynch says the USbuy side market represents a major opportunity for Reuters "because market share for us here has not been as strong as it has been in other parts of the world. We finally have a
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