TradeWeb Looks to Content for Edge

FRONT PAGE: ORGANIZATION & STRATEGY

TradeWeb, the dealer-to-client bond trading platform, is looking to its data services as a way to lure more users to its trading system, officials say. At the same time, the company’s European arm, TradeWeb Europe, is adding new coverage in fixed income and credit.

Kevin Swann, head of market data for TradeWeb Europe, says one priority is making the prices currently available on TradeWeb accessible to those who do not use the trading platform. "We have demand for people to see [TradeWeb price