Bloomberg Goes Mass Market, Buying A Radio Station And Offering Video Programming


Bloomberg L.P. has begun developing proprietary video programming, prior to adding motion-video capability to Bloomberg terminals. Over the past few weeks, Bloomberg has been broadcasting market commentary and exclusive interviews over National Broadcasting Co.'s CNBC and as part of a morning business program carried by the USA Cable Network.

Meanwhile, Bloomberg has acquired the WNEW-AM radio station in New York for the purposes of launching an all-business news station. WNEW-AM had been on