Reuters Launches Reuters Plus For US Market

NEW PRODUCTS

NEW YORK--Reuters America last week released its long-awaited product for the North American equities markets--Reuters Plus. The new service is aimed at a broad range of users at all levels of the market.

Reuters Plus, the first North American-specific equities product released since the company acquired Quotron in 1994, will also mark the end of the line for the Quotron brand name. Its release was accompanied by the launch of a major advertising campaign (as evidenced by its 2 1/4-page sprea