Reuters Lowballs Dow Jones, Wins Edward D. Jones News Contract

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Edward D. Jones & Co. has awarded the contract to supply news to its 1,600 branches nationwide to Reuters Holdings PLC. The contract appears to be a major coup for Reuters. But sources say the U.K. news and market data vendor lowballed competitors, including Dow Jones & Co., with a bid to supply news to Edward D. Jones' branches for three years at a base price of less than $1 million.

Under the contract, Reuters will distribute its international equities, commodities and money news service ov

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