Bridge Europe Gets Ready For Sales Push

ORGANIZATION & MANAGEMENT

Bridge Information Systems Europe is creating a new marketing group that will be responsible for supporting a sales push that will be launched next month. The vendor is also restructuring its finance group to make it more responsive to the sales and marketing program.

The moves come three months after John Jessop took the helm as managing director (IMD, July 14). Jessop says the aim of the sales campaign is "to make Bridge a significant presence in the marketplace in Europe."

Jessop has appoin

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