Bridge Asia Strategy For Specific Regions, Telerate Customers

VENDOR STRATEGIES

HONG KONG--Following a three-day Asian sales conference in Macau earlier this month, Bridge Asia executives are now focusing on migrating all customers in the Asia/Pacific market from Telerate to Bridge technology.

The main theme of the sales conference was to "gear up" the sales force for the conversion of Bridge's various productlines to one technology, says Peter Coker, managing director for Bridge in Asia/Pacific.

The conference was attended by approximately 185 Bridge staff members--160

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