IMD: How important is non-financial data to the investment process?

Czarnecki: There is a growing tendency to assess potential investments, especially for long-term assets, using non-financial criteria. The origins of this trend date back to the early 1980s, when organizations such as the Ethical Investment Research Service (EIRIS) started to identify "ethical" assets for investment by churches and charities. Today, every eighth dollar in the US (about $2.2 trillion) is invested in Corporate