Interactive Data Adds Pure Trading to PlusFeed

The vendor began distributing the data on Nov. 28 via PlusFeed for algorithmic trading operations, and also via its eSignal active trader desktop.

"For us at Pure Trading, it's obviously critical to put our real-time data into the hands of [algo traders], where Interactive Data has an important market share. But the other market that's very important for us to reach... is the retail market that they service," says Richard Carleton, vice president of corporate development at Pure Trading's parent,

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