Infront Buys Direkt For News, Estimates
The acquisition means Infront gains a news and research estimates business, which will now be made available via Infront terminals, though the vendor will also continue to distribute the data directly to clients and via existing third-party relationships, and will not tie the content exclusively to its terminals, but will continue the agency's vendor-neutral status.
"We wanted to keep Direkt independent," says Infront chief executive Kristian Nesbak. "We will continue with Direkt's existing
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