DataSift Preps Financial Play for Social Data

Rob Passarella, DataSift

San Francisco-based social media data aggregator DataSift has set up a group to focus on increasing demand from financial services clients, and has hired industry veterans Rob Passarella and Paul Balser to head the initiative.

Passarella joins from Dow Jones, where he was vice president of institutional markets, responsible for the agency's machine-readable news offerings, and has also held data and technology roles at Bear Stearns, Monitor 110, JP Morgan, Merrill Lynch and Morgan Stanley, while