Wells Assembles NuPont Marketeer Dream Team

Jeff Wells, who recently left his role as vice president of product marketing at hardware ticker plant vendor Exegy to set up on-demand product management and marketing advisory firm NuPont (IMD, Nov. 6), has enlisted a team of industry marketing veterans to bolster NuPont’s capabilities.

Wells’ new partners include former Essex Radez and InfoDyne marketing exec Kerry Hindle in Chicago; former BT and Radianz marketing director Jerry Brunton in New York; Sebastian Yoon, former vice president of financial services at network provider CFN Services in Washington, DC; UK-based Tony Moulange, who has held business development and market data management roles at Colt, Etrali, ePulse and Merrill Lynch; Toronto-based Chris Lampropoulos, former data business development exec at Alpha Exchange, StatPro Canada and Reuters; and former UK-based Exegy sales colleague Victor Tohux, who also worked at Reuters—all of whom join NuPont as senior consultants, and most of whom run their own independent consulting businesses.

In addition, Wells has also enlisted Renee Jones, a former Sybase, CNet Networks and Charles Schwab marketing exec, as senior consultant and integrated marketing expert; and former Thomson Reuters and Bridge Information Systems technology exec Perry Yee as chief technology officer, and is in the process of signing up a representative in Australia to cover the region, he says.

Opening Doors
For the most part, the new partners will be able to contribute to each other’s own client efforts, enabling each to offer a more integrated global service, and able to draw on the resources of the others as needed, while Hindle, Tohux and Yee will have specific responsibilities: Hindle and Tohux will serve as the first point of contact for clients in their respective regions, while Yee will be responsible for any technology used by NuPont, as well as being a technology guru for client projects—such as addressing technology issues in a client RFP document.

“This opens massive doors for us among small and medium-sized companies trying to get into the financial markets. We’ve now got tremendous expertise on our bench. And each market is very different and specialized,” which a small company looking to expand may not be able to achieve even with a full-time marketing professional, Wells says. “Each has a business independently, which they realize they can do much more with—for example, as they work with clients in specific countries or regions, we can now bring those to more geographies and larger audiences.”