Clarabridge Targets Investment Banks with Social Media Data

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Customer experience management firm Clarabridge is partnering with social media monitoring and analytics tools provider BrandWatch to enable investment banks and other users of its analytics engine to extract sentiment data from social networking sites about companies’ brands, which can then be used to inform investment decisions in those companies.

In the past week, Clarabridge has integrated BrandWatch into version 6.0 of the Clarabridge Intelligence Platform, which includes the vendor’s Natur