Ex-Fidessa Vets Salmon, Walker Launch Ignite G2M Sales and Marketing Outsourcing Service

Startup will provide sales and marketing consultancy services to fintech firms bringing products to market

Ian Salmon, director of Ignite G2M

The service is largely aimed at financial technology companies with established products who do not currently have a presence in EMEA, as well as smaller fintech startups, and companies from other industries who want to break into the financial technology sector.

Ignite G2M is already working with a number of unnamed providers in the market data distribution space, though the company also counts liquidity venues, global information and service providers, independent software vendors and startups