Ex-Fidessa Vets Salmon, Walker Launch Ignite G2M Sales and Marketing Outsourcing Service

Startup will provide sales and marketing consultancy services to fintech firms bringing products to market

ian-salmon
Ian Salmon, director of Ignite G2M

The service is largely aimed at financial technology companies with established products who do not currently have a presence in EMEA, as well as smaller fintech startups, and companies from other industries who want to break into the financial technology sector.

Ignite G2M is already working with a number of unnamed providers in the market data distribution space, though the company also counts liquidity venues, global information and service providers, independent software vendors and startups