ETAS: Firms Must Meld Growing Analytics Usage for Best Results

Analytics have become more available and usable, but are often not used in conjunction with each other.


"If you want to get funding for something, you say it's [related to] cost reduction, regulation or analytics. But in reality it's understanding the value of the random pieces of data that are in your organization," whether that data helps firms comply with regulation or gain competitive advantage, said Richard Bell, UK head of exchange and market access at BNP Paribas. "It's something we're doing all the time, and have been doing for some time, for many years. We've just found a convenient label