Open Platform: Social Media as Market Data

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Seth McGuire, Gnip

At financial firms, market data sourcing involves two key questions: what data should we be looking at, and how can it help our traders make money? The question of whether to use social media data can be examined in the same way. And as more consumer and enterprise communication moves online, financial firms are increasingly discussing whether to incorporate that data into their decision-making process.

There are several use cases for investors seeking innovative ways to leverage social media as

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