Panel: Targeting Content Is Key Requirement
"The pure amount of data available is only going to increase... and the real trick is going to be having only what you need in front of you for the work that you're undertaking," said Charles Kenton, strategic sourcing expert at Commerzbank.
This means vendors must make their content delivery "simpler, easier to get hold of, and totally relevant," said Adam Smallman, managing editor for investment banking solutions at Dow Jones.
To improve the delivery of content, vendors must therefore ensure
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