Embracing 'Next Best Action' For Data Management

hashmat-rohian-aviva-canada
Hashmat Rohian, assistant vice president, R&D – data science at Aviva Canada

To make data management operations resource decisions, and consider ways to support analytics, firms and their executives should consider the concept of “next best action,” says Hashmat Rohian, assistant vice president, R&D – data science at Aviva Canada, the Toronto-based insurance company owned by UK-based parent Aviva.

Next best action, simply stated, means “making better decisions faster,” Rohian explains. It’s also a way to actually implement “big data” capabilities, he notes. “‘Big data’ c