The first impression of southern Europe is that firms are far from giving reference data the focus it requires. The recognition of data management is improving, but the Italian and Spanish markets still have a long way to go before their data management strategies will catch up with firms in other regions in this space.
While many US and UK firms are starting to regard data as a business issue, it is still seen as an IT problem in Spain and Italy. And this might be the greatest challenge firms in
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