Credit Suisse Exec: "Use Major Initiatives To Engage Senior Stakeholders"

Data managers should use major initiatives to engage senior stakeholders' interest in data management and involve mid-level decision-makers who understand the practicalities of the decisions they make, a Credit Suisse executive has told delegates at this week's European Financial Information Summit in London.

During his keynote address, Adam Broun, managing director, chief information officer, front office, Credit Suisse, told delegates his experience as co-chair of the firm's Front to Back Desi