Mobile ROI Hard To Quantify For Financial Firms
Mobile innovations are almost never a direct driver of business, OpenFin CEO Mazy Dar explained during a discussion hosted by DataArt on consumer technology's impact on the financial markets. In fact, he called it the most overrated aspect of consumer technology in business. For one thing, its return on investment is difficult to quantify, according to Dar.
"People like to talk about it but it's something that rarely gets done," said Alexei Miller, EVP at DataArt, a Manhattan-based software
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