The partnership will bring Speakerbus' portfolio of trader voice solutions to more customers and expand its base, says Speakerbus CEO Patrick McCullough.
"We're already seeing a channel effect. Our distribution used to be more direct selling that benefited a lot of tier 1 customers but the channel really serves other customers," McCullough says.
He adds the vendor is already seeing more demand from clients for its trading voice solutions just from having easier access to its distribution.
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