• inside_market_data
  • inside_reference_data
  • buy_side_technology
  • sell_side_technology


Working with WatersTechnology on your Integrated Marketing Campaigns - a short video

  • Send
  • Comment
  • Send to Kindle

Do you have bespoke research requirements?

Content is at the heart of our business. By working with WatersTechnology on your integrated marketing campaigns you will reap the full benefits of how using content marketing of your firm's insight and advice will change people's minds and incite action for influencing and making purchasing decisions, via search, social and targeting.

WatersTechnology offers a full range of custom research, surveys, webcasts, videos and whitepapers for firms looking to develop thought-leadership, plus generate and nurture sales leads via sophisticated integrated marketing campaigns.

For more details please contact: Jo Garvey on +44 (0)20 7316 9474 or Bene Archbold on +1 646-736-1892.

Engagement for lead generation and lead nurturing

Trust is fundamental: Premium content sites attract greater trust than portals and social networks and have a positive effect on branding and response.
Environment matters: The ‘quality' of touch points is becoming more important, particularly in an increasing cluttered marketplace.
Starts with engagement: The level of involvement, interaction, intimacy, and influence an individual has with a brand over time.
Measures of engagement: As providers of high-quality paid-for content, our users have reasons for visiting our website and have an emotional attachment.
Call to action environment: Of all sites that are perceived to have good quality content, it is original content sites that drive call to actions.
Content which converts, builds long-term brand loyalty and that you can own, repackage and distribute everywhere.

For more details please contact: Jo Garvey on +44 (0)20 7316 9474 or Bene Archbold on +1 646-736-1892.

  • Send
  • Comment
  • Send to Kindle

Visitor comments Add your comment


Add your comment

We won't publish your address

By submitting a comment you agree to abide by our Terms & Conditions Your comment will be moderated before publication

Submit your comment

NOW OPEN -- Inside Market Data Awards 2014

For more details...

Call-for-entry and voting are now open for the 12th annual Inside Market Data Awards 2014, which take place in New York on May 21. For more details of the criteria across the call-for-entry and voting categories that recognize industry excellence within market data and reference data click here.


Latest Whitepapers


A data-centric approach to portfolio management

A fast, flexible and reliable investment decision-making process must be based on access to accurate and consistent information throughout an organization....


Taking on Tablets: BYOD On The Trading Floor

We have truly entered the Age of Bring Your Own Device, or BYOD. And as with every new era fuelled by innovation, the new challenges are screaming for...