Numbers Game: Gauging the Impact of Big Data

peter-duffy
Peter Duffy, Sumerian

In 2010, the digital universe’s data size passed the zettabyte—or, 1 trillion gigabytes—mark for the first time. Research from IDC in 2011 estimated that this was the combined size of roughly 400 quadrillion files, which approaches the number of stars estimated in the known universe.

That’s a lot of data, and given the increasing reliance on technology and the digital medium, it’s only set to increase. Taken in that context, Big Data seems as if it should have been an anticipated and inevitable

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