Cloud's Green Reputation May Be Overblown

Ian Robinson, IBM

Firms choose to move to the cloud for a number of reasons, one of which is that it can be a means of greening up a company's image. Cloud lends efficiency not only in operations and personnel but in energy consumption as well. Less energy consumption means less fossil fuel used to produce electricity, which is good for the environment.

But studies have shown that cloud computing may not always be the earth-saver it's purported to be. But does that matter? Many firms publicly claim a commitment t

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