The Pitfalls of Social Media

Peter Laurens at Rockwell
Peter Laurens, Rockwell Risk Advisors

Prudential Real Estate Investors invests institutional money in commercial real estate around the world and then manages those properties. It negotiates with a number of real-estate companies and found that its employees were often interested in previous deals that had been struck, who the contacts were on those deals, and the like. That information was often isolated among the small teams it had scattered across the globe.

To better share that information across the enterprise, a few years ago