Primark's Piranha Plans To Take A Bite Out Of The European Market

MARKET DATABASE

LONDON---Primark officially launched its Piranha product in the European market at a press event here earlier this month, held appropriately enough at the London Aquarium. The analytical application integrates several databases for access via a single platform.

Piranha took approximately two years to develop and has been available in the US market since last summer, but this is the first time it will be available in Europe, says Roberto Rivero, product marketing director for Primark's Financi