A Step in the Wrong Direction?

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Mobile communication: There is a time and a place for everything.

Yesterday, I attended the TSAM Europe 2012 conference in London. The venue was good; the content, for the most part, was specific enough to the buy side to be of interest; the lunch was great ─ especially the bite-sized sticky toffee puddings which were was spot-on, and which, I might add, I was forced to consume two of in the interest of confirming taste uniformity on a cross-batch basis ─ and the speaker line-up was also pretty good.

But when I came away from the Overcoming the Challenges of O

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