Social networking site targets niche fund managers

One user, Ben Gimpert, recently launched Something Modern Logic, a fund management and proprietary trading firm based in San Francisco.

Gimpert now runs strategies focused on directional daily views on volatility using a mix of proprietary technology and data mining. He explains the benefits as a niche manager of tapping into the network, to which he signed up shortly after its launch.

"First is the networking - you get a lot more bang for the buck when you reach out to