Innovation's Need for ‘Safe Spaces'

C-level executives at Waters USA talk about creating areas where innovation can prosper.


To achieve this, Bezos moved the digital team, which was previously situated in a separate location, to sit with the rest of the organization in the same office. He also provided them plenty of money, and gave them five years to experiment, fail and learn.

The changes paid off. The Washington Post recorded an all-time high of almost 60 million unique visitors in September 2015, less than two years after Bezos had officially acquired the newspaper.

Ruth MacQuiddy, vice president of Deutsche Ban