Bloomberg Adds Staff, Boasts Booming Sales

VENDOR STRATEGIES

Bloomberg is in growth mode, and is beefing up its worldwide sales force by 30 per cent. In the US, the vendor has added 43 new sales people to its current staff of 100. At the same time, sales appear to be booming--net sales of full-paying keyboards are now totaling 1,600 a month, compared to an average of 1,300 per month in 1996--a 23 per cent increase.

Lou Eccleston, director of sales and marketing, says factors driving the strong sales include the introduction of the Open Bloomberg, which