DJ's Fed Filings Lets Third Parties Handle Its Sales

VENDOR STRATEGIES

In exchange for a percentage of sales, Dow Jones & Co. subsidiary Federal Filings Inc. has turned to third parties -- including newly dug up New York-based Quarry Data Inc. -- to find buyers for its news services. Federal Filings also maintains a small sales force of its own.

Under its agreement with Federal Filings, Quarry is authorized to negotiate sales deals with prospective Fed Filings customers. The start-up then takes a percentage of the sales it brings in for Fed Filings. Quarry handl

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