Bridge Salespeople Urged To Leverage Fear Of Decimalization

VENDOR STRATEGIES

NEW YORK--Management at Bridge is urging salespeople to use the challenges and problems that decimalization will create for datafeed vendors, Reuters in particular, to sell more Bridgefeeds.

If a datafeed vendor were to fail in handling the increased data traffic that will result from the decimalization process, IT managers would need to ensure that they had an alternative or back-up feed. And Bridge salespeople are being encouraged to play on this fear of failure by offering the Bridgefeed a

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