Bloomberg Steps Up Creative Pricing

ORGANIZATION AND STRATEGY

Despite Bloomberg’s long-standing stance against price discounts, there is mounting evidence that the vendor is extending the length of its free trials in order to placate cost-cutting firms. In addition, Bloomberg has begun offering soft dollar deals in Europe for its energy trading system, providing Bloomberg Professional in exchange for trades on Powermatch.

An executive at a major international fund management firm in New York tells Inside Market Data that it has signed a contract that pr

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