Wizards of Oz: Why ‘Down Under’ Doesn’t Mean ‘Down-and-Out’


“Australia suffers from the ‘tyranny of distance’,” says Steve Woodyatt, managing director of Object Trading, a provider of direct market access trading technology that is now based in London, but started in Australia. “It’s one of the furthest places you can be from North America and the western hemisphere, so lots of Australian entrepreneurs feel that to be successful, you’ve got to be… able to compete despite that hurdle.” However, Woodyatt says Australia has always had an innovative approach