Digital Contact Raises $3.8M to Launch Sentiment Engine

Firms can use the sentiment tracking tool to track trends, and develop better client relationships.

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Digital Contact's proprietary Big Data analytics engine scans any source on the Internet, including news sites, blogs and social media, then collates and refines the data, before delivering it to end users in real time.

The technology and sentiment tracking can also search for any topics or conversations taking place online about a company or particular subject, and break that data down to define whether the conversations are positive, negative or indifferent.

Firms can use the data to help esta