Activ Plans to Leverage Prime Analytics to Help Fill Gaps in Data Coverage

Demand from Prime Analytics' global client base for niche regional markets will give Activ the impetus to pursue exchange data that would otherwise be uneconomical to carry.

mike-misiaszek-activ

The two vendors have worked together for several years, with Activ providing its ActivFeed as one of several data sources for Prime's ProOpticus risk management platform, but have recently seen an uptick in client wins and interest in Activ's feed as a more affordable alternative data source of data to power clients' complex risk management requirements.

As a result, Prime's global client base is providing the impetus─and budget─for Activ to add coverage of niche marketplaces that have not gener