In truth, the guy in the ads isn't crazy. Like the vendors, he's just responding to a changing and consolidating market, and pressure from shareholders and customers.

Analysts say that shareholders may have driven the decisions of Thomson Corp. and Reuters to merge, and that Thomson may have grown impatient with its Financial division to attain the size required to challenge Reuters and Bloomberg, while Reuters had struggled to haul its share price back up to the levels enjoyed back in the ni