Loyalty Through Service

ON BALANCE

Users, rejoice. The big data vendors are finally paying attention to customer service, recognizing it as a competitive tool to promote loyalty and keep cost-cutting customers from cutting their products.

In fact, Bloomberg says its ability to retain its infamous flat fee pricing model is due partly to its customer service. Bloomberg, of course, is well-known for its ability to stay in close touch with its users. And last year it introduced Client Product Certification, which certifies partici

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