The Persuaders

Getting someone to give you money is no mean feat at the best of times. But achieving that in an industry sector that already gobbles up one of banks' biggest costs after staff salaries, and where managers forced to tighten their belts in recent years are now enjoying their trimmer waistlines, can prove a feat of gargantuan proportions.

Just look at the efforts to which data professionals have had to go to get management buy-in for reference data projects. Despite an obvious business case, on