Taking Lessons From Reuters

ON BALANCE

Reuters is getting a lovely reward for its improved performance--and pre-tax profit--in 2003: a rising share price. But let’s take a look at Reuters’ results from another perspective.

First, let’s set the scene. Reuters’ profit is actually due to changes in charges more than from increased sales. In addition, revenues continued to fall, albeit at a slower rate. Reuters predicts that net sales will remain negative through the next two quarters, edging closer to positive territory towards the e