“Big Data” is a powerful term. And the vendors touting it present a standard pitch, starting with the data avalanche and ending with an ultimatum: go for Big Data now or be out-competed by everyone else.
For some firms, Big Data is essential to their performance and even survival. Consider Google and Facebook, media centers like Netflix, high-frequency trading tick data, and aircraft sensors that can capture up to 30 terabytes (TB) of data per flight.
It’s also a game-changer for scientists who
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