Ignore Big Data At Your Peril

We've been hearing about the importance of "Big Data" for what seems like decades. But often, investment banks approach data projects without paying sufficient attention to reference data, typically due to the prominent focus on ultra-fast market data and the limited amount of discretionary funds left after meeting overwhelming demands of compliance with capital markets regulations (such as the Dodd-Frank Act and Volcker Rule). Here are three reasons why that's a strategic mistake.