At the end of 2008, data management vendors often complained it was difficult to close the deals. There were simply no budgets. Then came January and it was a slightly different story. Sales cycles are typically a lot longer than a year ago, but at least there are still budgets. Now, it is all about making the most of the money on the table.

London-based Sean Taylor, director at Deutsche Bank Private Wealth Management, speaking about the reference data market at the Marcus Evans Reference Data in