Credit Suisse CIO: Tap Unmeasured Data For Investment Advantages


Non-traditional sources of data and non-traditional ways of implementing technology are at the forefront of Adam Broun’s mind. The New York-based managing director and chief information officer, front office, at Credit Suisse in New York, is looking—on the firm’s behalf—at social media as a source of data, along with other information such as retail prices and weather information, in relation to reference data to support securities and investment decisions.

“We live in a world where instrumentat

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