In 2011, when the best reporting category debuted at the American Financial Technology Awards, Credit Suisse was the first recipient thanks to its Strategic Performance Attribution and Risk Reporting offering. Four years and four different winners later, the Swiss bank returned to the winners’ circle in 2015 by virtue of its Client Dashboard suite.
This year things have changed for the Zurich-based investment bank in terms of its flagship reporting product, although the outcome repeats last year's success: Client Dashboard has been replaced by Client 360, a new reporting platform created to provide a more holistic and intelligent service to the bank's clients.
Client Dashboard was a web-based portal offering user flexibility with fully customizable features for monitoring daily trades, reference data, client revenues, and client resource costs.
However, its fragmented nature proved to be more of a problem than a solution to Credit Suisse’s ability to provide a seamless service. With more than ten applications and approximately 1000 reports of client-data analytics, a number of issues were identified and had to be resolved. Inconsistency, high total cost of ownership and a lack of an holistic view of its clients, were among them, forcing the bank to change its course and create a consolidated ecosystem on a single reporting platform.
Client 360 is a cross-divisional product bringing together more than thirty key metrics based on 150 data sources in a fully dynamic web- and mobile-based reporting solution. The platform is designed to provide a consolidated view of client financials, such as revenues, balance sheets, risk-weighted assets, trades, and holdings. It also covers client relationship information, including coverage, segmentation, votes and activities among others, as well as real-time news and alerts based on users’ interests and recommendations.
The platform is primarily aimed at management, sales, research and trading teams providing insights on different levels to improve the quality of work with clients. There are a number of key benefits derived on the back of Client 360, including a consolidated delivery channel which reduces costs and enables users to view client analytics across various metrics and data points.
Client 360 is a cross-divisional product bringing together more than thirty key metrics based on 150 data sources in a fully dynamic web- and mobile-based reporting solution.
On a technical level, Credit Suisse’s Client 360 leverages a data lake and data cubes, RESTful APIs, web and mobile frameworks, such as HTML5, React, and Telerik. It has also integrated Tableau software to support data visualization, business intelligence, and reporting functions.
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