Reuters Keeps Euro To The Fore With 50K Mailshot


LONDON--Reuters is continuing its campaign to keep its customers informed about its Euro program plans. A 50,000 mailshot of a comprehensive brochure was sent out to its customers last week and the company maintains a rolling update on its private IDN network, via the public Internet and Reuters Web.

Reuters is attempting to take a leadership role in the industry in terms of disseminating information on these projects. Reuters aims to spend £10 million, in marginal cost terms, this year on it