EquityFeed Revamps Data App

The vendor has developed separate launchpad applications for its workstation. Retail users will be sold the EquityFeed version of the launchpad, while the vendor will produce individually branded versions containing additional features for buy-side institutions and market makers.

"In a way, we are shifting our focus, but we are not eliminating our focus on institutional clients," says EquityFeed chief executive Stephan Touizer. "We will still have a targeted sales force, and we will now have two